When asked to talk about in-store sampling of products, Sheryl Kirsch, director of advertising for the 55-store Woodbridge, N.J.-based Foodtown Supermarkets chain, recalled the time that ostrich meat was tested. "We cooked it [ostrich meat] in the store and showed customers how good it tastes," Kirsch said. "It's [in-store sampling is] great for product that doesn't sound so appetizing. "At Foodtown, we do sampling constantly," Kirsch added. "We do it every week. It adds an excitement to ...
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