HEINZ POURS AT SUPER BOWL etchup here returned to TV advertising last month during the Super Bowl telecast. The new campaign, "Mine's gotta have Heinz," reinforces the brand's 120-year-old reputation for being thick and rich and also delivers the message that foods taste better with Heinz ketchup. The Super Bowl ad, which depicted a group of plump tomatoes squeezing into an empty ketchup bottle, is part of a $20 million campaign that will be expanded for the crucial barbecue and picnic ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.