THE NAME OF THE 'THINGY' t here went looking for a spokesman for Zest Body Wash, it may have been the nickname that first brought to mind St. Louis Rams running back Craig "Iron Head" Heyward. After all, not many men can get away with calling a white puffy shower sponge a "thingy" on national television. But Iron Head may be one guy who can. Or at least that's what Zest is counting on to help break down the perception that body washes are just for women. The company is convinced that men ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.