FEELING THEIR OATS CHICAGO -- Leading cereal manufacturers have launched campaigns to raise awareness of the Food and Drug Administration's recent confirmation that soluble fiber from oatmeal may reduce the risk of heart disease, if consumed as part of a low-saturated-fat, low-cholesterol diet. blications and health-care professional journals across the United States. An ad, which ran the Thursday following the FDA's Jan. 21 announcement, ran in newspapers in the top 10 markets. This ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.