AUSTIN, Texas -- Six months after it launched itself here, Randall's Food Markets, Houston, is relaunching itself with a new advertising campaign featuring a new tagline and a local celebrity as its spokeswoman. The chain's moves are meant to solidify a positive perception with consumers following an early problem with product and service levels. Using the ad line, "We get you home sooner," Randall's is stressing store service and "a quicker, smoother shopping experience," R. Randall ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.