ZAANDAM, Netherlands -- Ahold here said it will launch its first global promotion Sept. 26. pions, is scheduled to run simultaneously in most of Ahold's 32 supermarket chains as well as in the stores of most of the company's joint-venture partners. For the promotion, Ahold has negotiated global master agreements with 15 international suppliers as well as more than 100 local suppliers. Both food and nonfood items are included in the campaign. Among the U.S. chains participating are Bi-Lo, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.