Food retailing has become an increasingly difficult juggling act. Economies of scale tempt companies to offer everyone everywhere the same products. Customers, however, come from communities that more and more stress their differences, whether ethnic, regional or demographic. Meredith Adler, analyst, Lehman Brothers, New York, told SN, "There are many more psychological and cultural obstacles emerging as retailers grow geographically, and synergies work against neighborhood marketing." ...

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