Study: Kraft Closes In On P&G say Procter & Gamble is the manufacturer that uses trade promotion funds most effectively, a growing number favor Kraft, according to the 2001 Trade Promotion Spending and Merchandising Survey from Cannondale Associates. "P&G retains its top spot, but Kraft is right behind with aggressive programming and top-rated planning," said Don Stuart, Cannondale partner. Forty-three percent of retailers, a four-point drop from last year, named P&G; ...
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