BOISE, Idaho -- If two heads are better than one, then surely two brand names with strong consumer recognition should also be better than one. That's the theory behind the push by Albertsons here to convert stores to a dual-brand identity in markets where it operates both supermarkets and stand-alone drug stores. It has begun adding a drug store banner to supermarkets in other regions as well. The chain operates 677 dual-branded stores -- about 27% of its 1,800 supermarkets and 700 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.