BOISE, Idaho -- Albertson's here has introduced a new program with the time-pressed consumer in mind in which ingredients for a quick meal are promoted and merchandised as a unit.
The company's Quick Fixin' Ideas campaign was kicked off last month and promoted through in-store circulars and signs, newspaper ads, in-store fliers and demonstrations.
The program draws from all departments -- Center Store, frozens, meat, dairy, floral and produce, in addition to the in-store service deli and ...
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