SOLON, Ohio -- Nestle Prepared Foods Co. here is relying on in-store media to support the launch of its new low-carb Stouffer's Lean Cuisine entrees, according to Tim Imhoff, marketing manager, Nestle/Stouffer's. Floor ads and other in-store marketing tools will be used to promote the line of 11 frozen meals, which contain between 12 and 25 grams of carbohydrates and less than 300 calories. "In-store media is extremely important for us to create a fully integrated marketing and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.