CHICAGO - Both natural and conventional food retailers say public events such as product demonstrations are among the more effective strategies they use to promote sales of organic products. Representatives of United Supermarkets, Lubbock, Texas, and Earth Fare, the Asheville, N.C.-based chain of natural food stores, outlined their use of promotions, partnerships and consumer outreach to capture new organic food customers and retain current ones at the All Things Organic exposition and ...

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