The allergy season kicks in this month, prompting many supermarkets to highlight items in their ad slicks. But retailers have discovered spring isn't the only time to feature these products. The allergy category has become a year-round business, with sneezing, red and itchy-eyed customers spotted in the health and beauty care aisles in mid-winter as well, said retailers. "We promote allergy products all year, not just in spring and fall," said Bill West, director of nonfood at Seaway Food ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.