ATLANTA -- In a controlled test with Kroger Co., Cincinnati, Alpo Petfoods found that remerchandising shelf sets led to a 29% sales increase in the dog food category. By influencing pet owners to use canned and dry dog foods together as the "salad dressing on top of the salad" the resets yielded growth in a previously flat category, according to Martin L. Baum, director of marketing at Alpo, Allentown, Pa. The reset departments showed a 29% increase in overall category sales, without any ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.