ATLANTA -- In a controlled test with Kroger Co., Cincinnati, Alpo Petfoods found that remerchandising shelf sets led to a 29% sales increase in the dog food category. By influencing pet owners to use canned and dry dog foods together as the "salad dressing on top of the salad" the resets yielded growth in a previously flat category, according to Martin L. Baum, director of marketing at Alpo, Allentown, Pa. The reset departments showed a 29% increase in overall category sales, without any ...
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