KANSAS CITY, Mo. -- Ambassador Cards here and Eastman Kodak Co., Rochester, N.Y., put a new spin on co-marketing this month, combining for a "Summer Savings" cross-promotion at the 122-unit ShopKo mass merchandising chain. The account-specific program, which ends Aug. 31, is the latest of a handful of co-marketing tests Ambassador has run jointly with manufacturers at several retailers since February, Jim McDowell, vice president of marketing for the greeting card company, told Brand ...
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