KANSAS CITY, Mo. -- Ambassador Cards here and Eastman Kodak Co., Rochester, N.Y., put a new spin on co-marketing this month, combining for a "Summer Savings" cross-promotion at the 122-unit ShopKo mass merchandising chain. The account-specific program, which ends Aug. 31, is the latest of a handful of co-marketing tests Ambassador has run jointly with manufacturers at several retailers since February, Jim McDowell, vice president of marketing for the greeting card company, told Brand ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.