WASHINGTON -- Ambiance can be the determining factor that makes the in-store bakery a destination, one industry expert pointed out. In fact, it can be the single most important attribute that builds a competitive edge, said Bob Beckerman, president and founder, B&D Resource, a Chaska, Minn., consulting firm. Signature products and product quality might be givens, but the thing that most ISBs are not accomplishing is superior execution at store level, Beckerman said. Before starting ...

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