CHICAGO (FNS) -- In the wake of a study of front-end checkstand merchandising, American Stores has revised its merchandise assortment in that area, improved management and begun looking for more flexible fixtures. Keith Aldridge, national product manager for American, outlined the actions the company is taking following a front-end study that included the company's Jewel and Lucky stores among six study participants. He spoke at a seminar on maximizing impulse purchases during the recent ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.