CHICAGO (FNS) -- In the wake of a study of front-end checkstand merchandising, American Stores has revised its merchandise assortment in that area, improved management and begun looking for more flexible fixtures. Keith Aldridge, national product manager for American, outlined the actions the company is taking following a front-end study that included the company's Jewel and Lucky stores among six study participants. He spoke at a seminar on maximizing impulse purchases during the recent ...

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