ABINGDON, Va. -- K-VA-T here has seen its sales of pain medications double after it added space for the products in the feminine care sections of all 87 of its supermarkets. "I feel it made it more of a complete category," said Richard Gunn, category manager for health and beauty care and general merchandise, K-VA-T. "They get all of their feminine care needs, plus all that pain medication." He said the chain began adding about 20 specialty pain-relief items in the feminine care section ...

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