NEW YORK -- The Triarc Cos.' planned acquisition of Snapple from Quaker Oats could enable retailers to see improved distribution and advertising of Snapple products as early as this summer, according to company and industry officials. "In August 1995, we bought Mistic," said Martin M. Shea, senior vice president of corporate communications at Triarc here. "We introduced new graphics, and through our marketing organization, with new marketing plans, we turned it around. We hope to use the ...
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