NEW YORK -- The Triarc Cos.' planned acquisition of Snapple from Quaker Oats could enable retailers to see improved distribution and advertising of Snapple products as early as this summer, according to company and industry officials. "In August 1995, we bought Mistic," said Martin M. Shea, senior vice president of corporate communications at Triarc here. "We introduced new graphics, and through our marketing organization, with new marketing plans, we turned it around. We hope to use the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.