MINNEAPOLIS -- At General Mills, an assessment process aimed at developing different strategies that would lead to business growth and improvement is constantly in place. And, in the process of developing such strategies, it didn't escape the notice of General Mills' management that one route to quick growth would be to acquire crosstown rival Pillsbury. After all, it possessed a striking mix of brands, many of which would dovetail nicely with General Mills.' Interestingly, both share a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.