NEW YORK -- Andrew Jergens Co. here has eliminated off-invoice allowances on "non-key" stockkeeping units and rechanneled consumer and trade marketing monies into a flexible fund that is being used to orchestrate account-specific promotions. "The objective as a trade marketing group is to move Jergens away from the classic price promotions which add no value to us," said Patrick Lynch, division manager of trade marketing for Jergens, Cincinnati, Ohio. He said the company became very ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.