NEW YORK -- The nation's top two brewing companies are transforming their field sales structures to push marketing and sales decision-making authority closer to their customers. Anheuser-Busch, St. Louis, said that after a year of study it is scrapping its 40-year-old five-region field sales system and replacing it with a series of 10 national sales units it says will be more responsive to the needs of customers and consumers. Miller Brewing, Milwaukee, will shift this week from five ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.