ST. LOUIS -- The days of keg parties are on the wane, so Anheuser-Busch here is seeking to tap into the 21-27 year-old age bracket with the introduction of Crossroads, a new wheat beer. Crossroads is a cloudy, unfiltered beer that uses wheat malt instead of the barley malt used in traditional beers, and a top-fermenting Hefeweizen (or German) yeast instead of the bottom-or middle-fermenting yeast used in traditional lagers and ales. The result is a beer with an "almost fruity or clovey ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.