SHEBOYGAN, Wis. -- Schultz Sav-O Stores here hopes to grow "at a faster pace than we have historically," James Dickelman, chairman, president and chief executive officer, told shareholders at last week's annual meeting here. BR> At the cornerstone of its growth efforts, he said, will be the company's marketing and advertising program "encouraging people to shop the pig" -- a reference to the company's store banner, Piggly Wiggly. Schultz operates 19 corporate stores and serves as a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.