MONTVALE, N.J. -- Based upon the success of its first-ever broadcast variety show, A&P here plans to use television productions to promote its private-label brands at least once a year. The hourlong television program, "America's Choice . . . Celebrating 135 Years of the Great American & Pacific Tea Co.," used celebrity guests in a variety-show format to link the introduction of the chain's new America's Choice label with the company's history. "We believe this was not only a first ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.