MONTVALE, N.J. -- A&P here has launched a line of Master Choice private-label cold cuts with a flourish that includes banners, window signs, full-page ads and special prices. The official unveiling came on January 24, just a week before Super Bowl Sunday, which has increasingly become a big sales day for supermarket delis. A full-page ad on the back page of the chain's weekly circular proclaims, "A&P is proud to introduce Master Choice cold cuts." It lists 12 varieties at a special ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.