MONTVALE, N.J. -- A&P here teamed with "The Old Gray Lady" in a promotion designed to perk up sales of its Eight O'Clock coffee brand. Shoppers at A&P stores in the New York metropolitan area who purchased a bag of Eight O'Clock whole bean coffee, along with a Sunday New York Times, received a 50-cent discount. Kevin Dougher, vice president of sales at City & Suburban, a Long Island City, N.Y.-based, wholly owned subsidiary of The New York Times, said the promotion was put ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.