NEW YORK -- A&P leads the way in making its private label a "national" brand, according to a new report by global market analysis firm Datamonitor here. The report, titled "Private Label 2000: Standing Out From the Crowd," examines the changes that have occurred in the private-label food and drink markets to demonstrate that private label is becoming more like a national brand. Reasons include increasing retailer advertising of store brands in newspapers, on-line and even on television, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.