MONTVALE, N.J. -- A&P here is rolling out redesigned customer register receipts that provide highly detailed information about discounts.
d. At the bottom of the receipt, all discounts are tallied and expressed in dollars saved and as a percentage of the total order.
In addition, total discounts are broken out and categorized by origin such as "weekly special," "store coupon," "manufacturer coupon" and "Bonus Club savings," which are awarded to A&P's frequent shopper club members.
Last month, A&P began rolling out the point-of-sale software, which was developed in-house, and plans to equip all stores chainwide. A timetable for completing the project was unavailable, said Michael Rourke, senior vice president, communications and corporate affairs.
"This cash register receipt shows you all the different ways you save. It's good information for the customer and it gets across the point that we have low shelf prices and many ways to save," he added. "Those things are spelled out on the cash register receipts."