MONTVALE, N.J. -- A&P here is evaluating the effect of in-store television on alcoholic beverage sales. The chain is currently testing a television monitor that runs a video of wine tips, sprinkled with commercials for beer, wine and spirits, in 32 of its freestanding liquor stores in New Jersey and Connecticut. The chain is also considering whether this marketing approach can be adapted to large beer, wine and liquor departments in its supermarkets. "We like the benefits," an A&P ...

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