MONTVALE, N.J. -- A&P here decided that the best way to celebrate its 135th anniversary and promote the rollout of its new unified America's Choice private-label banner was with a good old-fashioned, star-studded, televised variety show. The one-hour program, called "America's Choice," aired in New York on independent station WPIX Channel 11, on Sunday April 10. It also aired in 19 other major markets, including cities such as Los Angeles, where A&P does not operate any stores, said ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.