UNIVERSAL CITY, Calif. -- "Apollo 13," a $165 million box office hit, will be released to video Nov. 28 at a sell-through price of $22.98. During a press conference last week, MCA/Universal Home Video here detailed plans for the surprise, late fourth-quarter move. Part of its extensive marketing campaign will be a $5 mail-in rebate on Tropicana Pure Premium products that will be promoted in a national freestanding insert Dec. 3. Other advertising will include cable and spot TV, print media, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.