UNIVERSAL CITY, Calif. -- The Nov. 28 release of "Apollo 13" will be supported with a major marketing campaign that, with a tie-in with Tropicana Pure Premium products, will directly target supermarkets, said Andrew Kairey, senior vice president of sales and marketing at MCA/Universal Home Video here. "Tropicana is a category leader in the pure premium juice category," said Kairey. "It will get the premier placement in a supermarket. This is a program that they will get very much behind and ...
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