NEW YORK -- This is the year for marketers to hitch their brands to the rising star of electronic marketing, according to an executive with Advanced Promotion Technologies. "Electronic data base marketing no longer is emerging. It is here now," said Daniel Cope, vice president of manufacturing sales for APT, based in Pompano Beach, Fla. APT plans to install its satellite-based network in more than 600 supermarkets over the next year, he said. It is now in 121 stores. Cope spoke of these ...
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