Introducing a new product is a carefully orchestrated process. line extensions to the Grill Mates line of seasonings and marinades -- are now in a regional launch and are on shelves in the barbecue sauce and marinade aisle. "This is a new type of product for us, a liquid bottled marinade," McCormick spokeswoman Laurie Harrsen told SN. "Typically when we introduce a new product, it's in the spice department. These are in a different aisle for us, so a regional launch is a good idea; we can ...

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