LOUISVILLE, Ky. -- There's more to a best-selling cheese than taste, texture and history -- it still has to be sold effectively to consumers, according to a panel of present and past cheese retailers. While cheese makers are responsible for delivering a quality product, it's up to store operators and their staff to get it into the hands of passing shoppers, they said. "Most people who come into my store may not necessarily be interested in cheeses that are more expensive than they're used ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.