EAST BRIDGEWATER, Mass. -- Management at Shaw's Supermarkets here had high praise for a health and fitness exhibit that visited 15 of the chain's 87 stores this year. The Ask Cooking Light Tour, which stopped at nearly 150 supermarkets nationwide from June through late November, featured a tractor-trailer carrying two tons of recipe cards, coupons, nutritional information and product samples. It also featured a $1 million sweepstakes. Conducted by Cooking Light, a food and fitness magazine, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.