Supermarkets are fine-tuning their magazine mix at the checkout to spice up sales at this high-impulse movement location. Part of the recipe includes peppering checkstands with special-interest magazines devoted to such topics as gardening, cooking, decorating, leisure activities and teen issues. Retailers told SN that as a result of these changes, 65% to 75% of their periodical sales are being generated at checkout. "Special-interest magazines have definitely grown in demand as people are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.