CHICAGO -- To transmit a positive image to consumers immediately, supermarket retailers should treat the design of their stores as if it is a package. Because the retail venue is the first thing a shopper sees, it serves as the point where an initial perception is made regarding the quality of the corporation's image, according to Kevin Kelley, principal, Shook Perception Design, Charlotte, N.C. Kelley proffered his professional opinions during the session "Branding Strategies for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.