CHICAGO -- To transmit a positive image to consumers immediately, supermarket retailers should treat the design of their stores as if it is a package. Because the retail venue is the first thing a shopper sees, it serves as the point where an initial perception is made regarding the quality of the corporation's image, according to Kevin Kelley, principal, Shook Perception Design, Charlotte, N.C. Kelley proffered his professional opinions during the session "Branding Strategies for ...

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