Supermarkets are awakening to the real dollar potential of ethnic health and beauty care with awareness being driven by sophisticated marketing and the development of quality product lines. For the first time, Supervalu's Atlanta division will be advertising its ethnic HBC products during Black History Month in February. "It is a great opportunity to tap into an untapped market," said Randy Coleman, category manager. At D&W Food Centers, Grand Rapids, Mich., "there is definitely an ...

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