HOUSTON -- Auchan Hypermarket here, the sole outpost in the United States of the France-based retailer, continues to battle against its more plentiful domestic competitors through unusual and inventive promotions -- most recently teaming up with a local supplier in an attempt to create the world's largest potato display. MountainKing Potatoes, also here, joined the retailer in the record attempt by supplying a whopping 60,000 pounds of potatoes to create two large displays. The promotion ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.