HOUSTON -- A unit of Auchan Hypermarket, here, has set a new record for the "World's Largest Banana Display" as part of a promotion developed together with Chiquita Banana North America, Cincinnati. This event marked the first time Auchan and Chiquita were involved in such a promotion, which featured 1,200 boxes in the in-store display. The spectacle, which was set from Aug. 11 to Aug. 17, broke the prior record display constructed by San Antonio-based H.E. Butt Grocery's Co.'s Rockport, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.