Grocery tie-ins, along with heightened promotions of well-known authors, are helping some retailers draw attention to their audio tape selections.
To promote its audio books, Harp's Food Stores, Springdale, Ark., plans to run a tie-in with its deli department, according to Carl Johnson, video specialist.
"We are looking at having a tie-in with the deli where the customer can purchase a large deli pizza and a 2-liter soda pop and get a free rental of an audio book," Johnson said.
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