LAKELAND, Fla. -- A shelf space audit of 2,700 supermarkets has indicated that out-of-stocks may be a problem in the refrigerated orange juice category, despite expanded shelf space in newer stores. Proliferation of value-added brands and significant promotional activity to combat slumping sales are probable culprits, said Rick Pensa, president of Insight, Information & Consulting Services, Kennesaw, Ga., which conducted the study for the Florida Department of Citrus. In an effort to ...
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