FREMONT, Mich. -- In an effort to help retailers build their baby aisle sales, Gerber, here, just completed its Baby Builders program with the help of category management firm Cannondale Associates, Wilton, Conn. pler and more convenient for time-starved mothers. Don Stuart, partner at Cannondale Associates, said supermarkets have been concerned with the flat sales within the baby aisle. "The annual growth rate for all other outlets has been up 20% in the category, so we saw a lot of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.