As long as there are babies born, there will be strong demand for baby food. However, in order to retain their dominant share of the category, retailers need to think creatively when merchandising the product. There is a trick to displaying baby food properly, according to Steve Colton, Gerber's director of marketing, baby food. "What we've found is that moms like to shop with more of a shopping mall concept, where you have anchor stores on each end and the higher-margin and more ...
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