As long as there are babies born, there will be strong demand for baby food. However, in order to retain their dominant share of the category, retailers need to think creatively when merchandising the product. There is a trick to displaying baby food properly, according to Steve Colton, Gerber's director of marketing, baby food. "What we've found is that moms like to shop with more of a shopping mall concept, where you have anchor stores on each end and the higher-margin and more ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.