Nonfood baby product sections are growing up. Supermarkets are confronted with an array of new baby products, consumer demand that varies by the demographic makeup of the store, and increased price competition from discounters. They are responding with more sophisticated sets and merchandising that keeps consumers in the store by conveying a sense of shopping ease. "Baby [sections] are looking cleaner and more shoppable," said Charles Yahn, vice president, merchandising, Associated ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.