CHICAGO -- Sell one product to one store to one consumer. That's the simple selling philosophy of Bachman Co., Reading, Pa. "Our sales and marketing goal is to market to every consumer on a one-on-one basis," said Ronald Meacham, senior vice president of sales, speaking here at a conference sponsored by the Strategic Research Institute, New York. "We continue to sell one bag or box at a time. That single sale is the most important thing we can do. I don't believe we can sell a full trailer ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.