The emergence of Atkins Nutritionals from Chapter 11 bankruptcy last month is more than a story about a company on the rebound. It is an important reminder that - in the health and wellness business, at least - it's better to focus on long-term lifestyle changes than to jump on hot trends. At the height of the low-carb phenomenon, led by the Atkins diet plan, the company marketed more than 300 products. Now, it is back to offering some 60 items centered around its original nutrition bars ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.