SHEBOYGAN, Wis. -- Does Fresh Brands here know something that the country's larger wholesale/retail food companies don't? Recall that the two largest wholesaler/retailers -- Supervalu, Minneapolis, and Fleming, Dallas -- have in the last few years largely abandoned the business of operating conventional supermarkets to focus on developing alternative formats. Supervalu still operates 59 conventional supermarkets after closing 30 in 2001, along with 204 units it calls price superstores, but ...

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